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In the eyes of many hardcore players, mobile games are a blight on the industry – they’re scammy, IAP-packed casinos, and Immortal is being slotted into that narrative whether it’s true or not. It is fanbase expectation intertwined with mobile gaming’s long-standing image problem, neither of which Blizzard can fully control.

Why? The problem with Diablo Immortal is not the product itself. There are angry YouTube videos and furious comments threads. Its Metacritic user score is getting hammered and claims about the total cost of maxing out a character continue to fly around. Diablo Immortal is a slick, thoughtful and generous version of Blizzard’s beloved series, but that doesn’t seem to matter right now.